Iron Man 2 movie toys preview by Hasbro at Toy Fair 2010

Wow, take a look at the Iron Man 2 movie toys preview filmed during the recent Toy Fair 2010! 

I like the Iron Man race car and mobile headquarters (reminds me of the Pit Mobile HQ playset of the 2009 G.I.Joe movie toyline but smaller).  The Iron Man helmet and remote controlled Iron Man toy look great for kids!

We should expect to see the Iron Man 2 movie vehicles toys and role playing items in local departmental stores in the coming months leading to the movie sequel in May 2010.

Happy viewing the video and happy waiting for the toys to hit local mass retail! 

Toys are being worshipped!?

Question mark and exclaimantion mark image.

If you are in Singapore and you have a copy of today’s edition (26 Feb 2010) of The New Paper, turn to page 6 and you’ll see a large black and white photo on it.  I don’t have scanner to scan that photo though. 

Basically the photo shows a trio of recent years power ranger figures on the floor against a wall.  In front of them are an array of offerings of toys, milk and drinks.  The caption below the photo states - 

Superhero Superstitions: Police found figurines used for prayer during a raid on an illegal gambling den in Geylang Lorong 8 on Wednesday.  The den operators apparently gave offerings of toys, milk and sweets to the figurines in the hope of better earnings.”

——–

My thoughts:

I know I often imagine my toys “coming to life” and having “unique personalities” of their own, but this takes the cake.  To worship them like deities is a little too startling for me. 

I can’t identify which series of power rangers those are in the photo.  I’m not sure if they are original brand products or bootleg versions.  One thing for sure, I’ll never see them as mere toys again!  Creepy…

Toy Fair 2010 Hasbro photos

ASM's Toy Fair 2010 banner.

ASMzine.com did a coverage of Toy Fair 2010 (held at New York City this month) and posted the photos online.  The Hasbro photos section is done and the Hasbro Toylines featured are:

G.I.Joe

Littlest Pet Shop

Marvel

My Little Pony

Star Wars

Strawberry Shortcake

Transformers

Enjoy viewing all the photos at http://toyfair10.asmzine.com/gallery/hasbro/

(Note: Just refresh the ASM links if the pages do not load).

P.S. I haven’t viewed all the toy photos yet though.  There are so many of them to cover! 

Toy Fair 2010 - Transformers: Revenge of the Fallen toyline preview

Attention all fans and collectors of Hasbro’s Transformers Revenge of the Fallen (ROTF) toyline!  Hasbro has revealed the list of its upcoming Transformers toyline at the recent Toy Fair 2010 in New York City, US. 

The following are the YouTube videos of the ROTF toys we expect to see at mass retail for 2010, filmed at Toy Fair 2010:

Toy Fair 2010: ROTF Deluxe Class Figures preview -

Battle Blade Bumblebee (another one to add to my collection!), Jetblade (repainted ROTF Deluxe Dirge), Ironhide (he looks nicer than ROTF Deluxe Ratchet!), Thrust (wow he’s got huge wing missiles!) & Drift (fans of this car model will adore him!).

ToyFair 2010: ROTF Battle Ops Bumblebee preview -

He’s not a rumour anymore, he’s real and coming soon! And probably expensive too.

Toy Fair 2010: ROTF Legends Class Figures preview - coming in 3rd quarter of 2010. 

Ravage (he’s very cute!), Long Haul (wow I’m surprised he’s in a new mold, considering Hasbro’s favourite practice of using repaints instead), Rampage (another new mold, yay!), Bumblebee (a repaint) and Fireblast Optimus Prime (a repaint).

 Toy Fair 2010: ROTF Leader Class preview - Starscream (did he poke his head into the fireplace!?), Buster Optimus Prime etc. 

We also see a glimpse of ROTF Human Alliance (HA) Jazz w/Captain Lennox figures and a repackage of ROTF HA Bumblebee w/Sam figures (see next video); a yellow repaint of ROTF Voyager Long Haul and ROTF Voyager Ratchet (he also looks charred, did the staff retrieve this toy from a bbq pit!?).

 Toy Fair 2010: ROTF Human Alliance Jazz w/Captain Lennox Figures preview -

We see the next Transformers movie toy series after ROTF NEST is “Hunt for the Decepticons”, in new yellow packaging. 

HA Bumblebee w/Sam figures will be re-released, this time accompanied by HA Jazz w/Captain Lennox figures, and a dark colored bike! 

So I supposed that leaves a possible HA Jolt with Leo figures in the near future! 

Toy Fair 2010: ROTF Scout Class Figures preview - 

Quoted from Seibertron.comHubcap (looks like Greaser, turns into 1950s roadster), Brimstone (looks like Cybertron version but transforms into a chopper - motorcycle), Crankstart (Beachcomber mold), Backfire (Knock Out repaint), Insecticon (from the movie) and Breacher (meant to team up with Voyager class).

If you are excited about the above Transformers toys coming soon at mass retail, start saving up more money in your monthly toy funds now!  Happy Transformers toys collecting for 2010!

Hasbro reports 4th quarter and full-year 2009 earnings

Hasbro logo.

Hasbro, the toy company that makes popular collector’s toys like Star Wars, Transformers, G.I.Joe, My Little Pony and Littlest Pet Shop, has issued a press release on their website about their earnings report for the 4th quarter of 2009, and their full year 2009 earnings!

Hasbro reports 4th quarter and full-year 2009 results; posts 9th consecutive year of E.P.S. growth and fifth consecutive year of revenue growth. 

4th Quarter Highlights:

Net revenues of $1.38 billion for the fourth quarter, an increase of $144.1 million or 12% compared to $1.23 billion a year ago; net revenues increased 7% excluding the positive $55.4 million impact of foreign exchange; 

Net earnings of $165.6 million, or $1.09 per diluted share, increased $72.0 million or 77%, compared to $93.6 million, or $0.62 per share in 2008; 

Full-Year Highlights: 

Net revenues of $4.07 billion, an increase of $46.4 million or 1% from a year ago; net revenues increased 3% excluding the negative $65.2 million impact of foreign exchange; 

U.S. and Canada segment net revenues grew 2%; International segment net revenues declined 3% but increased 2% absent the negative $64.5 million impact of foreign exchange; and Entertainment and Licensing segment net revenues increased 44% compared to 2008; 

Net earnings of $374.9 million, or $2.48 per diluted share, increased $68.1 million or 22%, compared to $306.8 million, or $2.00 per diluted share in 2008; 

Operating profit of $588.6 million or 14.5% of net revenues compared to $494.3 million or 12.3% of net revenues last year; 

Repurchased 3.2 million shares of common stock at a total cost of $91.0 million.”

 

For the full press release, please read here.

A “new twist” with Transformers toy packaging twist-ties

ROTF Deluxe NEST Cannon Bumblebee & Deluxe NEST Soundwave box set.

ROTF Deluxe NEST Cannon Bumblebee & Deluxe NEST Soundwave

I read with interest about a toy observation made by a Transformers fan.  The above Transformers Revenge of the Fallen (ROTF) Deluxe Bumblebee and Soundwave 2-pack have been observed to be the first ROTF toys packaged with twined paper ties!

It looks like Hasbro has finally heeded its customers’ constant feedback about those pesky twist wires that torment us whenever we free our Hasbro toys from their ’stubborn’ packaging.  In the near future, these environmentally friendly twined paper ties would be used instead, at last!  

I think by then my scissors would be too ‘blunted’ by many years of cutting tough twist wires, that they might not be able to cut through softer material like paper in one clean snip!  I wonder what took Hasbro so long to make the change?  Spirally metal costs perhaps?  I don’t really believe it’s for the forests!

Anyway, it’s better late than never.  I also look forward to seeing the above ROTF Deluxe ”Bloody Cannons” Bumblebee toy in our local departmental stores soon!  After all, he’s my favourite Transformers character in the ROTF movie!  Happy ROTF toys collecting!

McDonalds Doraemon Pig Lucky Charm Toy

McDonalds Doraemon Pig Lucky Charm Toy.

At long last, the local saga about missing Doraemon Pig Lucky Charm Toy from McDonalds is over, or going to be over.  Judging from the initial public and fan reactions so far, it looks like there will still be 2 camps to it - those who are happy with the inclusion of the missing piggy, and those who are still unhappy (probably because they missed the opportunity to collect the earlier Doraemon Zodiac toys over the past 3 weeks as they decided not to collect the set at all in a fit of anger or something).

All the debate both online and offline, for the sake of a little stuff toy (about the size of your fist) that costs you just SGD 2.00 each with any purchase at McDonalds.  You can buy as many of these Doraemon toys as you want with any purchase, which I feel is very generous of McDonalds already, considering they didn’t make its customers be entitled to purchase just 1 out of 3 Doraemon toys available each week with every Value Meal purchase only (shudders at that fattening thought!).

I read LEons blog post with interest about this Doraemon piggy topic in Hong Kong.  With one look, the Hong Kong McDonalds website alone beats our local version hands down.  And they are offering all 13 Doraemon toys over there!  It’s a good thing that Doraemon piggy is finally coming to Singapore, although in about 3 months later only.  I hope that by then, McDonalds will also re-release the rest of the Doraemon Zodiac toys for customers who missed out on some of them (especially for those who regretted not getting them or were not able to pick them up on time).

Finally I hope to get some peace from the ongoing complaints about this Doraemon porky issue for the past few weeks (no offence to my fellow toy bloggers and readers who collect these toys).  I don’t collect these toys so I’ve been neutral about the whole Doraemon swine debate.  However I did help some friends pick up a few of these stuff toys (luckily they don’t collect the whole set!) when convenient and I have to agree that these little things sell out very quickly at many outlets.  No wonder some people get panicky or frustrated.  Next time, they can consider paying a fee to professional toy bounty hunters to do the job for them, LOL!

I’ve been very lucky in each of my Doraemon toy hunts (all hunting requests closed for now), achieving a 100% strike rate for all the hunting requests I received since the toy offer started.  Of course you don’t expect to ask me now to find all those toys that are already over.  The toy requests I had were all made before the toys came out, or during the week itself, even very late in that week (e.g. the Doraemon Ram).  Along the way, I fattened myself on sundaes, ice creams and apple pie snacks for the people who requested my help.  Now I broke one of my new year resolutions of eating fast food only once a month…  

Anyway back to the topic, for collectors who want to lay your hands on the last Doraemon piggy toy, McDonalds Singapore has requested that you go to their website to indicate your interest by participating in an online poll for it.  Be there or be square!  Happy waiting for that Doraemon ham! 

Disney buys Marvel

This is the “breaking news” financial and business of the week and quite an impactful one for the toy, games, comic and movie industries. 

This is a Marvel fan’s thoughts about this major merger and aquisition (M&A) deal.

For me, I’m not so surprised by the acquistion of Marvel by Disney. I sort of half expected it when Disney secured the rights to release the DVD volumes of the 90’s X-Men cartoon series that I bought earlier this year.

I think most of Marvel’s creations would still be left intact, and that the Disney characters would not be put into the same combined ‘universe’ with the Marvel ones.  If the Marvel fans get ‘offended’ and boycott both Marvel and Disney, that would be detrimental for their business.   

On the bright side, Disney is very good at marketing and distribution, which are vital for a comics company to expand its influence, especially with keen competition from other modern entertainment like online gaming.

I just wonder if Hasbro will still continue to make the Marvel toys.  Many Disney toys are made by Mattel.  Only time will tell what future lies ahead for these 2 leading companies of their respective industries.  We can only wait and see.  In the meantime, our own lives lives must still go on!

What’s there at STGCC 2009 at a glance

STGCC 2009 Banner.

Here’s a link to view the main highlights and what to expect at the upcoming and highly anticipated Singapore Toy, Games & Comic Convention (STGCC) 2009.  This annual toy event will be held from 14 - 16 August 2009, at Suntec City Convention Halls 401 & 402, 11am to 9pm (on Fri & Sat) & 11am to 8pm (on Sun).  Admission is Free!

There’s also an opening night on the evening of 13 August 2009 (Thu) for the media.  Thanks to fellow toy blogger Joshua who informed me, LEon is offering a very limited number of media passes to the opening night of STGCC 2009.  You need to meet some criteria in order to attend it.  Drop by his blog and check if you qualify.  Hurry now for time is of the essence and good luck!  Hope to see you there at STGCC 2009!

Singapore Toy, Games & Comic Convention (STGCC) this weekend!

STGCC 2009 Banner.

It’s finally coming, the Singapore Toy, Games & Comic Convention (STGCC) will be back this weekend for the 2nd year!  Like other many local toy collectors, I’ll be attending the STGCC, possibly for all 3 days!

If this is your first time attending the STGCC, be warned that it’s gonna be super crowded, almost like the quarterly PC & IT show.  Hence be prepared to squeeze through the massive crowds on all 3 days, no matter what time you’ll be there.

I attended the first STGCC held in June last year.  You can read my blog posts about it at the following links (also found on my Articles page):

Singapore Toy & Comic Convention (STCC) 2008

First day at the Singapore Toy & Comic Convention entrance

Second day at the Singapore Toy & Comic Convention entrance

Hasbro at the Singapore Toy & Comic Convention (STCC) 2008

Thoughts on the Singapore Toy & Comic Convention (STCC) 2008

Domuya Dolls at the Singapore Toy & Comic Convention (STCC) 2008

Mini Optimus Prime at the Singapore Toy & Comic Convention (STCC) 2008

Gundam sightings at the Singapore Toy & Comic Convention (STCC) 2008

Free gifts from the Singapore Toy & Comic Convention (STCC) 2008

Free gift redemptions at the Singapore Toy & Comic Convention (STCC) 2008

Toys redeemed at the Singapore Toy & Comic Convention 2008 for sale! 

Happy toy hunting at STGCC 2009!

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