Observed along a toy aisle…

Bumblebee (clear yellow Scanning version, free pack-in figure available with August 2007 edition of Hyper Hobby magazine)

It’s been a really long while since I last visited all the departmental stores along Orchard Road.  Recession ‘fever’ made me sort of avoid that shopping belt recently.  Anyway I decided that it was time to pay SIngapore’s favourite and most famous shopping area a visit.  

I found no new toys for me to buy and I’m also glad that I didn’t do any impulse purchases, except for that cup of bubble tea that cost me SGD 1.50, when I actually brought out my own water!  It was a sudden craving for a cold sugar drink . . . yeah it was more a darn excuse to balance my emotions from prolonged repressing of the impulsiveness to spend.

Okay back to topic, while browsing at the toy section of a departmental store, I came a across a father and his young son.  The father carried a box of Transformers Animated toy in one arm and was busy checking out all the other Transformers toys there.  His little son had apparently finished looking through the entire toy section and looked ready to leave, but his dad was not done yet.  I think the father was buying that toy for himself as his son didn’t look interested in it.

It’s such a big change from the yesteryears where parents were the impatient ones who were eager to go off but their kids still refused to leave the toy departments, unless they got a toy or something.  Now I see scenarios that are the other way round!  This reminds me of another observation I came across along the toy aisles sometime last year.  The world has changed indeed…

4 Comments so far

  1. LEon on March 9th, 2009

    Maybe the kid only interested in video games and not physical toys.

  2. deSMOnd on March 9th, 2009

    I guess the current toys are more for adults’ collection. It’s not for kids to play nowadays.

  3. Juliana Heng on March 11th, 2009

    Hi LEon,

    Wow, shrinking kids’ market for toy companies and lesser ‘competition’ with kids for toy collectors! :D

  4. Juliana Heng on March 11th, 2009

    Hi deSMOnd,

    Times have indeed changed. The adult collectors today are the kids of yesteryears, who still love toys, like us :P

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